How to Best Communicate Your Wellness Brand
Real People With Real Results
You know what it’s like to live with a chronic illness that feels like there are no solutions. You know what it’s like trapped in your emotions from the pain of your childhood. You know what it’s like to try another diet, only to feel constant fatigue. You know what it’s like to be burnt out. Frustrated. Confused. Unmotivated.
But you let yourself explore, be curious, and get creative. You found the answers you were looking for. You found the relief you longed for. And from that moment on, you knew you were in the business of sharing this with others.
As a health and wellness brand, you care about others. Sure, it’s your job. It helps to pay the bills and feels fulfilling. But you also know what it’s like to hurt. You’re ready to share your experience with those walking through similar struggles.
There are thousands of counselors in the world.
There’s a large and ever-growing number of health coaches.
Non-toxic and holistic products are growing in popularity.
So what’s going to make you stand out? Your experience. Sure, it may look or sound like others. But it’s unique to you. And that means it’s unique to your clients.
Meeting Your Customers Where They Are
Health and wellness brands are growing in popularity. 84% of U.S. consumers say it's important to spend money on health and wellness (McKinsey & Company). With social media, the exposure to health and wellness information is abundant. People are recognizing the value of health. Gen Z and Millennials make up more than 41% of wellness sales (McKinsey & Company). Younger generations are serious about their health, and the sales are showing that. More than any other previous generation!
So, it seems the health and wellness industry is secure for some time. People want to live healthier and happier! The demand is there. So, how can you, as a wellness business owner, grab the customer's attention?
Trust and reliability. 88% of customers worldwide say trust is an important factor when purchasing from a company (Marketing Charts). It’s not how cool the logo is, how many followers they have on Instagram, or how affordable their products are. It’s trust and reliability.
People want to see and hear a business they can trust. One who understands them. One who delivers on their promise to help heal, improve, or better their situation.
If you’re a wellness brand looking to grow your number of clients, the stat above should be encouraging. Let yourself breathe a little bit. It's not about flashy advertising. Yes, those things matter. Yes, there are always areas of improvement. But what will sell your service best is your personal experience. People can’t always trust good or pretty marketing, but they can trust another person’s story.
So, meet your customers where they are! Bring your experience and the turning point of your health into every part of your marketing. Be confident in what you’ve walked through and where you’re heading.
How To Grow Clients' Trust
In a world of online business, it can often feel cutthroat to put your products and services out there.
How do I get recognized on Google?
How can I keep customers relying on me?
Do I have to be crazy active on social media to get people’s attention?
What if it’s less about exhausting yourself and more about sharing your experience? How did you want someone to talk to you when you were struggling? Your story and journey already show the value of your product or service.
So, you're ready to expand your impact and build trust with customers? Then you want a consistent blog and newsletter. Blogs on your website allow your content to appear in Google and AI search engines. Your business’s articles will directly lead people to your website. Blogs put your service in front of those who are already searching for help. Plus, they build trust and authority for your customers. 7 out of 10 people prefer learning about a business from articles (Demand Metric). Advertising ranks as less important compared to informational and value that customers receive in articles.
Email opt-ins and newsletters let you speak to customers, and it doesn't have to always be about sales! People look to you for advice when you offer value and resources. Your brand will be consistent and trustworthy to them. Email opt-ins and sequences help foster the relationship between your business and clients. Commit to offering value and insights relating to your business. People see that you’re in this for more than money. You’re in it for their well-being. Because you, too, remember what it was like to be where they are. Selling to new clients costs a business 5x more than selling to current ones. Don’t overwork or overspend where it’s not beneficial. Email sequences will help establish trust and reliability, securing customer loyalty.
As a copywriter for health and wellness brands, I’m here to help you expand your impact. I create authentic copy, crafted to sound like you, and sell. Book a free 30-minute consultation with me. We can talk about ways to have your ideal clients find you and keep customer loyalty.
Your story is important. You have authority in the area that you’ve walked through. Do the work, trust yourself, and don’t be afraid to lean on help (like me!) when needed.
You’re the expert in your story. You’re business reflects that. I’m excited for your work to impact others!
Here with you on the journey,
Kath
